Bancolombia | ¡De Colombia Pa'l Mundo!
Agriculture is one of the three most important sectors in our country's economy, a result of Colombia's rich biodiversity and fertile soils. However, it faces a significant problem that has grown over the years: people perceive it as an aging sector. Fewer and fewer young adults want to work in agriculture, and an increasing number of people view it as less relevant. Our mission was to change this perception by demonstrating to the world that behind agriculture lies an incredible world filled with stories and captivating content. Therefore, we decided to make it trendy. Young people don't find agriculture cool, but they do find food and series appealing. And without agriculture... there is no food. This is why we transformed agriculture into the star of a new 5 episode web series that, through the lens of gastronomy, revealed a fresh, fun, and captivating side of this sector that was previously unknown to many. This approach allowed us to increase the sector's follow
